creative portfolio
Urban Helmets is one of the most unique brands on the market. Their boutique helmets are made in small batches to provide each customer with the sense that their helmet is a unique artifact. We decided to use themes of both minimalism and colorful self expression when producing creative for Urban Helmets. We want to explore the more expressive side of a market where the mainstream culture is usually dark and "badass".
While conducting a MarPipe exercise for The Beard Club, we have stumbled across numerous insights that have helped us develop more effective creative. Audiences respond to messaging that illustrates growing and filling out beards rather than maintaining them. We also observed tremendous levels of engagement when tying our messaging to popular content within given audience groups.
In collaboration with LIQS, we are able to transform the use of their product shots and life-style images to create intriguing motion graphics, animated images and slides how video content which boosts the optimization in the different ad campaigns. For example, adding textured smoke effects to the background of product shots and then animating the texture enhances the visual attention to the ad.
Cannae Pro Gear have a wide range of both product and lifestyle shots. Part of their ad strategy is illustrate how dynamic the functionality of their bags can be. We want our ads to reflect how many diverse use cases these heavy duty backpacks can thrive . in. We have had a great deal of success in expanding the audiences that we market Cannae's products to. We believe that these bags can resonate with all sorts of audiences if we approach those audiences in their own language.
JUARA’s creative assets are sharp and match perfectly with the landscape from where their product ingredients are made - Indonesia. We match the two assets together along with packaging their product photography to noteworthy reviews from some of the biggest news sources out there in order to tell JUARA’s storyand ensure confidence to the viewer through their ads.
We discovered that audiences tend to respond better to ads for personal care products when they have an instructional tone. With Biomethod we've built ads that speak from a place of authority - placing emphasis on hair care "as a process". For the average consumer there is so much information floating around that it's hard to cut through to what is important. The simple black and . white design is meant to make it easier on the consumer as they inform themselves on a potential purchase decision.